How Do You Brand Yourself When You Are in a Career Change?
All forms of communication are important to consider when you are putting together your branding and messaging for your career path. This includes your career path inside an organization, if you are looking for a new organization to join, or starting your own business.
It is an opportunity to get really clear on the message you want to send about the value you bring to others and companies. It is learning how to speak to your strengths, and how those strengths support growth and innovation to those you desire to engage.
Social media plays a significant role as you build your brand and message, and it is an opportunity to craft the message for what you desire to create in your next role. Branding is all about positioning your strengths and yourself as being competent in delivering value in the function you are seeking.
You want to communicate in a way that the listener can connect the dots and see how it makes sense how your current role and background are supporting this next iteration of your career.
Most importantly, it is about being a resource for those that are seeking support in your area of expertise. If you can hold the gifts you bring as an opportunity to give back, your branding and messaging process will be so much easier to articulate and to deliver.
You brand yourself in a number of areas:
- Resume, cover letter, thank you letter, networking message
- Elevator Pitch
- Exit statement
- Executive Bio
- Business Card
- LinkedIn Profile and leveraging it for your next creation
- Twitter profile and feed
- Being a Resource through presentations, blogs, articles, quotes, webinars, media content
- 30-60-90 Day plan
I speak with a lot of clients that don’t realize the importance of building their brand in this new job market. In today’s work place, if you build your brand with integrity and with the mindset of being a resource and sharing your value, the opportunities will find you.
Give and take is a natural law of the universe; the more we give, the more we attract. Holding your message in this way will provide a positive impression and bring your genuine self to the forefront.
Crafting your messaging helps those that have a hard time talking about their strengths feel more confident in the interview process and helps those that don’t like networking to disrupt how they are thinking about their job search process with a new mindset focused on sharing your value and allowing your purpose to drive your direction. This engages and inspires yourself and others.
Creating the next move in your career is a process where you have to be an active participant in today’s market. Decision makers want to hire individuals that are confident in who they are, what they bring, how they articulate their message, and the energy they use in communicating it.
Here is a simple tip for getting started in crafting your message: